Saturn rebrand reaffirms Digital Signage Experts proposition
Saturn has reaffirmed its market position as the 'Digital Signage Experts' with a new brand identity, overarching its industry renowned Connectvision and Cinema Solutions offerings.
First revealed at ScreenMedia Expo (held at Earl's Court, London, 25-26 May 2010), the evolved identity reflects Saturn's all-encompassing digital signage capabilities and will support the company in capitalising on its genuinely unique status as a provider of strategic, relevant and engaging content; as well as the technology and infrastructures to bring digital signage to life. It's this ability to provide integrated solutions from consultancy through to content development, system implementation and ongoing support that sets Saturn apart from its competitors.
Said Saturn's Sales Director, Joe Till: "While other market players tend to specialise in supplying individual bits of kit and technologies - such as screens, networks or necessary software - we can deliver on every part of the process, both pre and post-installation. The rebrand, newly launched website and supporting collateral much better conveys our end-to-end services offering and is more in-line with our move to a more impartial approach.
"Because we've been immersed in digital signage since the start and learnt an awful lot along the way, we're often called upon in a consultancy capacity – regardless of whether we're supplying the physical hardware and software. This realisation that we've become a recognised industry expert has brought us round to a new way of thinking, which is reflected in our new positioning as the 'Digital Signage Experts'."
With over 12 years in the industry, Saturn's award-winning portfolio boasts some of the most cutting-edge digital signage executions to date through its work with commercial brands including British Gas, Ernst & Young, JD, Odeon and Volkswagen; as well as major public sector organisations.


