Saturn at Cinema Expo International 2010 (21-24 JUNE, AMSTERDAM RAI)
Saturn is launching its interactive iVision™ technology at Cinema Expo International 2010 (21-24 June, Amsterdam RAI).
Paramount International, Sony Pictures Limited, Universal, Fox and Disney have all specially compiled show reels for broadcast at the event via the Saturn’s newly developed technology. As well as promoting up and coming releases at the end of 2010 and beyond, the interactive multimedia kiosk will demonstrate Saturn’s next generation Trailervision concept - providing attendees with an insight into how interactive displays can be used to promote a variety of in-theatre products and services such as retail promotions, loyalty campaigns and alternative content opportunities.
“Cinema Expo International is an important date in the diary for us because it offers a unique opportunity to network with key customers from across the cinema business,” said Tony Paulden, who heads up Saturn’s Cinema division. “TrailerVision has really come into its own over the last two years and the development of our interactive version, iVision, will hopefully show our customers how we can help take their user-driven cinema technologies to the next level.”
As an end-to-end digital marketing specialist, Saturn can provide the expertise, resource and technology to deliver a complete customer experience. With over 12 years in the industry, Saturn’s award-winning portfolio boasts some of Europe’s most prestigious cinema brands, including Odeon, Cineworld and Showcase and the company has been instrumental in promoting many of the most successful big screen blockbusters to-date.
In 2010 alone Saturn has already supported the release of Alice in Wonderland, How to Train Your Dragon, Shrek Forever After, Prince of Persia, Sex and the City II and Twilight Saga: Eclipse; as well as upcoming releases Toy Story 3, Cats and Dogs 2, Despicable Me, The Sorcerer’s Apprentice and The Last Aribender.
For further information visit www.cinematechnology.co.uk
