Saturn | The Digital Signage Experts

Historically, digital signage has focused almost exclusively on large screens and looping display content, but with the ever growing emergence of convergent media channels – mobile, social, interact and augmented reality – what impact will this have on “traditional” digital signage?

To be frank, I’m getting a bit tired of seeing the phrase ‘Content is King’. I can’t read a best- practice article on digital signage these days without gritting my teeth waiting for the hackneyed phrase to pop up before I’ve got to the final paragraph. But I can’t help admitting that the reason it’s so over-used is because it’s true.  Maybe its frequency is a sign that our industry collectively feels it’s banging its head against a brick wall in despair at the number of poorly-designed systems still out there.

It might seem like a strange question for the CEO of a company that lives and breathes all things digital signage to ask, but have you ever stopped to think whether you need digital signage? Because - believe it or not - that’s always our starting position. Yes, sales is the name of the game but it’s also about making sure the medium doesn’t fall flat on its face, which it will inevitably do if a) it’s not actually going to deliver your desired objectives or b) it’s implemented without careful thought and planning.